The Runbook
S01E10 · May 29, 2025 · 6 min · Hosted by Simran Chotrani

The RevOps Playbook for Dark Social Intent

In this episode of AI RevOps OS, Sandeep breaks down the one thing most GTM teams overlook: how to act on buyer intent that never shows up in your dashboards.

The RevOps Playbook for Dark Social Intent
6 min

In this episode of AI RevOps OS, Sandeep breaks down the one thing most GTM teams overlook: how to act on buyer intent that never shows up in your dashboards.
You’ll learn:
– Why attribution models miss the real journey
– How to use self-reported attribution and reverse enrichment
– What intent velocity is and why it matters more than source
– How to design content that gets forwarded, not just clicked
– What operational moves your GTM team can make this week to respond faster


Every episode comes with a written breakdown in The Weekly.