The Runbook
Guests · Booking now

Be a guest

One requirement: the system is live and you own it.

We do not book roadmaps, funding rounds, or category definitions. We book the person who built it, runs it, and can tell us what actually happened.

01 — Fit

Is this you?

We book
  • A system that is live. In production, with real users or real traffic today.
  • The person who owns it. You made the calls and can explain why.
  • Figures you are cleared to share. Agreed on the scope call, checked by you before publishing.
We don’t
  • Roadmaps and roadmap futures
  • Funding rounds and category definitions
  • Vendor talking points
  • Unnamed customer anecdotes
02 — Process

Nothing is a surprise on the day.

  1. 01 Pitch

    Send a short email

    What the system does, your role in it, and what you could disclose. Template below.

  2. 02 Before

    30-minute scope call

    We agree the scope and exactly what you can disclose.

  3. 03 Recording

    60 minutes, remote

    Video and audio. We use about 50 minutes of it.

  4. 04 Review

    You see it first

    The chapter list and any figure we quote, before publication.

  5. 05 Publish

    It goes live

    Published Thursday on the feed. The written breakdown lands in The Weekly that Saturday.

03 — Pitch

Three lines is enough.

Your email should cover
The system
What it does, and how long it has been live.
Your role
What you own, and the decision you would want to talk through.
The numbers
One or two figures you are likely cleared to share.

Sponsorship enquiries go to sponsor@runbook.fm. A paid placement never buys an episode.