The Runbook
S01E04 · May 15, 2025 · 12 min · Hosted by Simran Chotrani

Part 2 of Building a B2B Cold Outreach Engine with AI: From Data to Personalization

In this episode, Sandeep Bansal breaks down the first phase of building a modern B2B cold outreach system—step by step, in real-time.

Part 2 of Building a B2B Cold Outreach Engine with AI: From Data to Personalization
12 min

In this episode, Sandeep Bansal breaks down the first phase of building a modern B2B cold outreach system—step by step, in real-time.

You’ll learn how to:

  • Build ultra-specific ICP lists using Sales Navigator

  • Import lead data with zero cost hacks using Hayreach + CSV

  • Enrich company and contact data using Clay's waterfall method

  • Extract product/service info, recent news, competitors, and company problems with custom GPT agents

  • Generate personalized cold email copy based on enriched insights

  • Prepare for multi-channel automation with LinkedIn and email outreach

This isn’t just theory. You’ll see exactly how the system is implemented—from data extraction to enrichment and message generation—using tools like Clay, OpenAI, Hayreach, and more.

Next Episode Preview:
Tomorrow, we’ll go deeper into omnichannel execution with voice notes, voicemails, and automation using LaGrowthMachine, Instantly, and 11 Labs.

📌 If you're a B2B founder, RevOps lead, or agency owner tired of outdated cold outreach strategies, this is the modern playbook you've been waiting for.

Every episode comes with a written breakdown in The Weekly.