Demand Gen 101

In this episode, Sandeep breaks down the foundation of demand generation for B2B GTM teams. Demand gen isn’t just about campaigns — it’s a system that creates a steady flow of qualified leads.

You’ll learn:

• What demand generation really means and why it matters

• How to define your target audience beyond job titles

• Creating content that addresses real buyer challenges

• Capturing and nurturing leads to build trust

• Scoring leads using behavior and intent signals

• Aligning sales and marketing for smoother lead handoffs

If your pipeline feels unpredictable or scattered, this episode lays out the core building blocks to get it working.